The Brand
Hotel Partnerships
The sleep quality of your property is felt before a word is said. John Collins partners with Nigeria's most distinguished hotels, resorts, and private residences to deliver the sleep their guests deserve.
Why it matters to your guests
Research consistently shows that sleep quality is the number one driver of hotel review scores. Guests remember the bed. A John Collins partnership signals that your property is serious about the details that matter — the kind of detail a discerning Nigerian traveller notices and remembers.
#1
Sleep quality is the top driver of hotel review scores among luxury guests.
78%
of guests say the quality of bedding directly influences their likelihood to return.
3×
more brand mentions when guests photograph the bedroom and share on social.
Partnership tiers
Choose your level of partnership
Signature
Independent boutique hotels, guesthouses
Our standard luxury collection, available at volume pricing. Includes housekeeping consultation and initial setup support.
Fitted sheets & duvet covers
Pillowcases & shams
Bath & pool towels (upon request)
Branded presentation on delivery
10 rooms minimum
Reserve
Five-star hotels and resorts
Bespoke collections developed for your property — custom colourways, embroidered monograms, and dedicated account management.
Everything in Signature
Custom colourways & embroidery
Co-branded packaging
Seasonal replenishment programme
Dedicated account manager
25 rooms minimum
Estate
Private residences, villas, private members clubs
For properties where the bedding is as considered as the architecture. Fully bespoke design service, white-glove installation, and an ongoing concierge relationship.
Fully bespoke design
Interior designer liaison
White-glove installation
Concierge replenishment
Private viewing appointments
By consultation
Let's discuss your property
Begin a partnership enquiry
Send us a message with your property details and we'll arrange a consultation at your convenience. No obligation.
Enquire now